I recently presented to 70 companies the Leave Behind visual presentation method from the Better Closing approach. Since then, I have been working with over 20 of the companies on how they can visually summarize their value message and deliver it quickly and clearly to customers. Many have already been successful with customers in just a couple of weeks. It no longer amazes me how quickly people can understand the value of visuals and then rapidly build their visual story, and show and tell it. Listeners (and customers) respond to a clear visual message combined with words (or without words). Seeing leads to Understanding.
Simlarly, with visualtalking, I see that it only takes a few hours to learn how to get pretty good making a visual sentence. And each day after that, the speed of making and sending a visual sentence gets much faster, and even passes text messaging. And I see retailers who in a day get the hang of sending images of their products to their customers, and their customers see and buy.
Digital technologies are making imagery so easy to work with, it is just like typing in words. And the internet is getting so easy to send images, we are so close to using images like we do words in sentences. It is just a matter of time before we use images as we use words.
